Scott Mitchell Rosenberg is a film, television producer, comic book publisher. He is the chairman of Platinum Studios, an entertainment company that controls the world's largest independent library of comic book characters and adapts them for film, television and other media.
Rosenberg began his career in the comic book industry at age 13 when he started a mail order company. He became known for picking early hits as many of the writers, stories and characters he selected were not originally chart toppers. Rosenberg graduated from the University of Denver in 1985 with a business degree.
In the mid-1980s, Rosenberg ran the small Los Angeles-based comics distributor Sunrise Distributors. Rosenberg's experience running Sunrise showed him that the new way comics were being distributed created openings for new, smaller publishers. He also recognized that the advent of the Macintosh computer allowed a small company to look bigger.
This experience led to Rosenberg's 1986 financing of Malibu Comics, as well as the small publishers Malibu Comics later created, acquired, and distributed, including Eternity Comics and Adventure Comics. Malibu's first launch, Ex-Mutants, was a success, and during his time at Malibu, Rosenberg led comic spin-offs into toys, television, and feature films, including the billion-dollar film and television franchise Men in Black.
Rosenberg's experience with Sunrise, however, was not as fortuitous, as the distributor began to suffer cash flow issues in 1987, and abruptly folded in 1988 during the infamous "black-and-white implosion."
Malibu survived, however, and Rosenberg brokered an industry-changing deal in 1992, when the seven top-selling artists defected from Marvel Comics to form Image Comics. Rosenberg signed the artists to a label deal which made Malibu the publisher of record for the first comics from Image, giving the upstart creator-run publisher access to the distribution channels. This subsequently led to Malibu breaking all sales records for independent comics, as in 1992 Malibu grabbed almost 10% of the American comics market share, temporarily moving ahead of industry giant DC Comics. (By the beginning of 1993, however, Image's financial situation was secure enough to publish its titles independently, and it left Malibu.)
Malibu was sold to Marvel Comics in 1994. During this period, Rosenberg worked with Adobe Photoshop software to develop the then-leading standard for the computer coloring of comic books.